How to Make Music, Build a Brand, & Think Like a Music Entrepreneur (Not Just a DJ)

How to Build Your Identity

How to Set Up the Backend of Your Business

How to Turn Your Skills Into Products

How to Build a Funnel That Works While You Sleep

How to Drop Monthly Without Burning Out

How to Think Like a Creative Operator

How to Evolve From Artist to EcosystemSee the guide

Introduction

I’ve seen friends with insane talent — real movement-makers — never get the recognition they deserved. Not because they weren’t good enough… but because they stayed stuck in a victim mindset. Waiting for a booking. Waiting for a cosign. Waiting to be chosen.

The truth is: no one’s coming to save you. You’ve got to think like an entrepreneur, not just an artist. That’s when things change.

This page is me passing down what I’ve learned — like how Virgil passed down his playbook. No gatekeeping. No fluff. Just systems, strategy, and clarity for the next wave. Because the world doesn’t need more content. It needs more creators who own their process.

This is for the ones who are done winging it. You don’t need followers — you need infrastructure. And that starts right here.

— Drew Founder, Day & Age™

HOW TO BUILD YOUR IDENTITY

How to choose a name

How to define your vibe

How to choose your creative influences

How to speak in your tone

How to make it stick

HOW TO SET UP THE BACKEND OF YOUR BUSINESS

How to make it official

How to get paid clean

How to accept payments

How to track your money

How to prepare for taxes

How to Turn Your Skills Into Products